Phan Michelle

Phan Michelle (Michelle Phan)

Born Saturday, April 11, 1987, in Boston, Massachusetts, United States. Michelle Phan is a Vietnamese American makeup artist, entrepreneur, and internet personality known for shaping modern beauty culture through online video tutorials and brand ventures.

News

• Michelle Phan remains a foundational figure in online beauty; public-facing coverage in recent years has focused on her business ventures, brand strategy, and influence within the cosmetics industry rather than routine personal-life reporting.
• Her influence is frequently cited in discussions about early beauty vlogging, digital entrepreneurship, and the development of beauty subscription and direct-to-consumer brands.

Social Media & Public Profiles

• Instagram: https://www.instagram.com/michellephan/
• YouTube: https://www.youtube.com/user/MichellePhan
• Twitter/X: https://twitter.com/MichellePhan

Recent Projects & Ventures

• EM Cosmetics: A cosmetics brand launched to offer makeup products directly to consumers; reflects Phan’s transition from content creation to product development and brand stewardship.
• Ipsy (Beauty Subscription): Participated in the development of a beauty subscription model that gained prominence in the 2010s; the service continues to be a notable presence in the beauty industry with ongoing offerings and expansions.
• Industry influence: Continues to inform and inspire through brand strategy, beauty education, and collaborations within the cosmetics community.

Additional Info

Publicly, Michelle Phan is recognized for pioneering beauty tutorials on YouTube and for her role as an entrepreneur who bridged online content with product brands. Her work has influenced countless creators and helped shape how beauty brands engage with audiences online. Her social media channels remain active platforms for reaching fans, sharing product launches, tutorials, and brand updates.